Friday, May 29, 2009

"Bada Hai To behtar hai"...NOT neccessarily so!!

Date : 29 May '09
Oflate, there is a new concept of chargin more margins from clients with greater disposable income. Meaning, cost per unit quantity is lesses for SMALLER packs in some cases!!

List of Products that observe above principle:
Shampoo -- Sachet cheaper than bottles
Dairy whitner -- Amulya
Tea -- Red Label, Tata Gold

Note : This principle holds ONLY above products, for rest its usually cheaper to buy bigger packs.

Example :
Product : Amulya Diary whitner
Cost for 200g is 42 ==> Cost per Unit = 0.21 !
Cost for 50g is 10 => Cost per Unit = 0.2 !!
=> U can buy 4 packs of 50g instead of 1 pack of 200g to save Rs 2.

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